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In simple terms, there are five components to winning website design:
1. You need sticking power. You have only 8 seconds to keep people on your home page before they make their decision to stay or go … So include an eye-catching graphic, a headline that hooks them, or a video to engage them.
2. You need relevant content. Most people are surfing the Net now for information and advice. If you have what they’re looking for, they’ll stay on your site, and you’ll have a chance at building a mutually-beneficial relationship with them.
3. You need to make things easy to read. If your audience is older, use bigger fonts. Keep your sentences and paragraphs short so they’re quick to scan.
4. You need to make things easy to find. Keep your navigation simple and your page layouts uncluttered … if you include too many elements, your prospects won’t know where to look.
5. You need a call to action on every page that helps you achieve your business goals … “click here for more information” … “call this number” … “fill out this form” … “subscribe to our newsletter” … “buy now” …
This website is a perfect example.
For
winning website design, give Ken Steven a call now at 905 882-0202. |
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